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Is Socially Responsible Production a Normal Good?

Discussion Papers 1644, 12 S.

Jana Friedrichsen

2017

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Abstract

This paper uses a controlled laboratory experiment to investigate the effect of wealth on individual social responsibility (ISR), defined as choosing a more socially responsible product if a cheaper alternative is available. We find that rich consumers are significantly less likely to engage in ISR than poor consumers. This suggests that socially responsible production conditions may not be normal product attributes.

Jana Friedrichsen

Research Associate in the Firms and Markets Department



JEL-Classification: M14;A13;J81;D03
Keywords: Social responsibility, consumer behavior, market experiment, wealth effect
Frei zugängliche Version: (econstor)
http://hdl.handle.net/10419/155362

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